Webflow

source

---
name: Webflow
description:
  Design-without-code platform — clean white canvas, Webflow Blue accent, rich
  secondary palette, conservative 4-8px radii, multi-layer shadows.
originalFonts:
  primary: "WF Visual Sans Variable"
  mono: "Inconsolata"
  fallbacks:
    - "Arial"
colors:
  background: "#FFFFFF"
  surface: "#FFFFFF"
  ink: "#080808"
  accent: "#146EF5"
  near-black: "#080808"
  webflow-blue: "#146EF5"
  blue-400: "#3B89FF"
  blue-300: "#006ACC"
  button-hover-blue: "#0055D4"
  purple: "#7A3DFF"
  pink: "#ED52CB"
  green: "#00D722"
  orange: "#FF6B00"
  yellow: "#FFAE13"
  red: "#EE1D36"
  gray-800: "#222222"
  gray-700: "#363636"
  gray-300: "#ABABAB"
  mid-gray: "#5A5A5A"
  border: "#D8D8D8"
  border-gray: "#D8D8D8"
  border-hover: "#898989"
typography:
  h1:
    family: "Inter"
    size: "5rem"
    weight: 600
    lineHeight: 1.04
  body:
    family: "Inter"
    size: "1rem"
    weight: 400
    lineHeight: 1.6
  code:
    family: "JetBrains Mono"
spacing:
  xs: "0.25rem"
  sm: "0.5rem"
  md: "0.75rem"
  lg: "1rem"
  xl: "1.5rem"
rounded:
  sm: "2px"
  md: "4px"
  lg: "8px"
  xl: "9999px"
shadows:
  sm: "rgba(0,0,0,0.09) 0px 3px 7px"
  md: "rgba(0,0,0,0.08) 0px 13px 13px, rgba(0,0,0,0.09) 0px 3px 7px"
  lg:
    "rgba(0,0,0,0) 0px 84px 24px, rgba(0,0,0,0.01) 0px 54px 22px,
    rgba(0,0,0,0.04) 0px 30px 18px, rgba(0,0,0,0.08) 0px 13px 13px,
    rgba(0,0,0,0.09) 0px 3px 7px"
components:
  button-primary:
    background: "{colors.accent}"
    color: "#FFFFFF"
    border: "1px solid {colors.accent}"
    radius: "{rounded.md}"
    padding: "0.625rem 1.25rem"
  button-secondary:
    background: "transparent"
    color: "{colors.near-black}"
    border: "1px solid {colors.border}"
    radius: "{rounded.md}"
    padding: "0.625rem 1.25rem"
  card:
    background: "#FFFFFF"
    border: "1px solid {colors.border}"
    radius: "{rounded.md}"
    padding: "1.5rem"
  input:
    background: "#FFFFFF"
    color: "{colors.near-black}"
    border: "1px solid {colors.border}"
    radius: "{rounded.md}"
    padding: "0.5rem 0.75rem"
---

<!-- source: VoltAgent/awesome-design-md @ 80bbbc2 (MIT) — see ATTRIBUTION.md -->

# Design System Inspiration of Webflow

## 1. Visual Theme & Atmosphere

Webflow's website is a visually rich, tool-forward platform that communicates
"design without code" through clean white surfaces, the signature Webflow Blue
(`#146ef5`), and a rich secondary color palette (purple, pink, green, orange,
yellow, red). The custom WF Visual Sans Variable font creates a confident,
precise typographic system with weight 600 for display and 500 for body.

**Key Characteristics:**

- White canvas with near-black (`#080808`) text
- Webflow Blue (`#146ef5`) as primary brand + interactive color
- WF Visual Sans Variable — custom variable font with weight 500–600
- Rich secondary palette: purple `#7a3dff`, pink `#ed52cb`, green `#00d722`,
  orange `#ff6b00`, yellow `#ffae13`, red `#ee1d36`
- Conservative 4px–8px border-radius — sharp, not rounded
- Multi-layer shadow stacks (5-layer cascading shadows)
- Uppercase labels: 10px–15px, weight 500–600, wide letter-spacing (0.6px–1.5px)
- translate(6px) hover animation on buttons

## 2. Color Palette & Roles

### Primary

- **Near Black** (`#080808`): Primary text
- **Webflow Blue** (`#146ef5`): `--_color---primary--webflow-blue`, primary CTA
  and links
- **Blue 400** (`#3b89ff`): `--_color---primary--blue-400`, lighter interactive
  blue
- **Blue 300** (`#006acc`): `--_color---blue-300`, darker blue variant
- **Button Hover Blue** (`#0055d4`): `--mkto-embed-color-button-hover`

### Secondary Accents

- **Purple** (`#7a3dff`): `--_color---secondary--purple`
- **Pink** (`#ed52cb`): `--_color---secondary--pink`
- **Green** (`#00d722`): `--_color---secondary--green`
- **Orange** (`#ff6b00`): `--_color---secondary--orange`
- **Yellow** (`#ffae13`): `--_color---secondary--yellow`
- **Red** (`#ee1d36`): `--_color---secondary--red`

### Neutral

- **Gray 800** (`#222222`): Dark secondary text
- **Gray 700** (`#363636`): Mid text
- **Gray 300** (`#ababab`): Muted text, placeholder
- **Mid Gray** (`#5a5a5a`): Link text
- **Border Gray** (`#d8d8d8`): Borders, dividers
- **Border Hover** (`#898989`): Hover border

### Shadows

- **5-layer cascade**:
  `rgba(0,0,0,0) 0px 84px 24px, rgba(0,0,0,0.01) 0px 54px 22px, rgba(0,0,0,0.04) 0px 30px 18px, rgba(0,0,0,0.08) 0px 13px 13px, rgba(0,0,0,0.09) 0px 3px 7px`

## 3. Typography Rules

### Font: `WF Visual Sans Variable`, fallback: `Arial`

| Role            | Size   | Weight  | Line Height | Letter Spacing | Notes     |
| --------------- | ------ | ------- | ----------- | -------------- | --------- |
| Display Hero    | 80px   | 600     | 1.04        | -0.8px         |           |
| Section Heading | 56px   | 600     | 1.04        | normal         |           |
| Sub-heading     | 32px   | 500     | 1.30        | normal         |           |
| Feature Title   | 24px   | 500–600 | 1.30        | normal         |           |
| Body            | 20px   | 400–500 | 1.40–1.50   | normal         |           |
| Body Standard   | 16px   | 400–500 | 1.60        | -0.16px        |           |
| Button          | 16px   | 500     | 1.60        | -0.16px        |           |
| Uppercase Label | 15px   | 500     | 1.30        | 1.5px          | uppercase |
| Caption         | 14px   | 400–500 | 1.40–1.60   | normal         |           |
| Badge Uppercase | 12.8px | 550     | 1.20        | normal         | uppercase |
| Micro Uppercase | 10px   | 500–600 | 1.30        | 1px            | uppercase |

| Code: Inconsolata (companion monospace font)

## 4. Component Stylings

### Buttons

- Transparent: text `#080808`, translate(6px) on hover
- White circle: 50% radius, white bg
- Blue badge: `#146ef5` bg, 4px radius, weight 550

### Cards: `1px solid #d8d8d8`, 4px–8px radius

### Badges: Blue-tinted bg at 10% opacity, 4px radius

## 5. Layout

- Spacing: fractional scale (1px, 2.4px, 3.2px, 4px, 5.6px, 6px, 7.2px, 8px,
  9.6px, 12px, 16px, 24px)
- Radius: 2px, 4px, 8px, 50% — conservative, sharp
- Breakpoints: 479px, 768px, 992px

## 6. Depth: 5-layer cascading shadow system

## 7. Do's and Don'ts

- Do: Use WF Visual Sans Variable at 500–600. Blue (#146ef5) for CTAs. 4px
  radius. translate(6px) hover.
- Don't: Round beyond 8px for functional elements. Use secondary colors on
  primary CTAs.

## 8. Responsive: 479px, 768px, 992px

## 9. Agent Prompt Guide

- Text: Near Black (`#080808`)
- CTA: Webflow Blue (`#146ef5`)
- Background: White (`#ffffff`)
- Border: `#d8d8d8`
- Secondary: Purple `#7a3dff`, Pink `#ed52cb`, Green `#00d722`